1. 4 Steps To Epiphany

The four steps to the epiphany: Successful strategies. By Steve Blank The four steps to the epiphany: Successful strategies for products that win. By Steve Blank; Hoopla digital. EBook: Document. [United States]: BookBaby: Made available through hoopla. The four steps to the Epiphany: successful.

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Buy a physical copy. It is not a easy read, but very detailed.

'The Entrepreneur's Guide to Customer Development ' is a good starting place though, much easier to read, but light on details i think. On May 4, 8:57 pm, Hanxue Lee wrote: Here's the answer from Bob Dorf on why there isn't a digital copy: Every time Steve Blank sees someone with a copy of Four Steps in hand, it is dog-eared, post-it noted, scribbled on and used as a handbook/workbook. As you know the book is also quite extensive. Steve feels it makes little sense to create an e-book of Four Steps, because it will be a disservice to his readers and to followers of the Customer Development process. We may consider some digital tools down the road, but for now, there's no electronic version in sight.

-.Have a great day!.Bob Dorf,. partner Four Steps Consulting/K+S Ranch Inc. So that should answer the question for now, even though I want a digital copy badly. Hanxue ma.@tacticalinfosys.com 05.05.11 7:49. The statement was not that they were too busy to produce an ebook; the statement was as quoted. We can all understand being too busy or not having the resources to produce something or that the market is too small to justify the upfront investment, but the reason posted was nothing of the sort. I can clearly understand the pros and cons between a paper book and an ebook.

Please don’t tell us that you’ll be “doing us a disservice” by giving us what we ask for. Having said that, it’s not a big deal in the scheme of life. We can move on. On 6 May 2011, at 18:26, Benjamin Southworth wrote: To start claiming the Steve Blank is claiming to be an 'expert' and somehow breaking his own rules is madness. He has written a book about Customer Development.

He is stating - and is considered -.the. expert. Can you not see the weird disconnect that lots of people are prepared to give him cash, but he's moved what they want in return down the queue? How that looks. I genuinely thought I was going to kick off a discussion: - Are there times when you shouldn't listen to the customer? Even if you wrote the book on it?

- Are there circumstances when you should stop using lean processes? Even if the business is all about supporting people who want to learn about lean processes? - Do we need to be more flexible? But thanks for killing that thread and just ranting at me. I apologise if I came across as overly critical, it was a throwaway eyebrow-raise. This is the sort of behaviour that is killing this list.

I'm sorry you feel that when I raise an eyebrow at an expert in lean startup who is selling a book about lean startup and is revered as a great lean startup expert, is himself not actually responding to a clear customer demand - and has not indicated any time when he might do so - that this behaviour is destroying the entire mailing list. I made a point. It's weird, don't you think? You COULD have answered me by saying 'well, yes, I see this disconnect, so let's have a discussion about when you don't do what your customers want, it could be interesting'. Or you could have ignored me. So would you like to have that discussion? Or would you rather just rant at me and imply I'm 'insane' and 'destroying' things.

LSC is not as good as it once was, I agree. I disagree with what exactly is to blame. Bryan Smith 06.05.11 11:01. Bryan, I’m not reading minds.

I’m quoting the reason given and stating that in my opinion that the reason given does not match the philosophy. The possible (mind reading?) reasons that you postulate are valid but they were not the reason given. As for vision, is not pivoting away from your vision based on what the customers tell you one of the tenants of the book? And in this case it’s not even a full pivot, just an add-on. As I said, there are lots of reasonable reasons for not doing the ebook, I just don’t feel that the one given is one of them.

Listening to customers isn't the same as doing what they want you to do. The point of Customer Development is to mitigate risk through learning.

What you do with the information that you learn is entirely up to you in light of your own goals. I'm sure its clear to Steve that there are plenty of people out there that want an e-book, but the choice to fulfill that need is entirely up to him. Unless someone has anything interesting to add to what's already been said, let's kill this thread and move on to more meaningful discussion.

4 Steps To Epiphany

- Unsubscribe: William Pietri 06.05.11 14:04. On 10:59 AM, Paul Robinson wrote: He has written a book about Customer Development. He is stating - and is considered -.the. expert. Can you not see the weird disconnect that lots of people are prepared to give him cash, but he's moved what they want in return down the queue? How that looks.

But thanks for killing that thread and just ranting at me. I apologise if I came across as overly critical, it was a throwaway eyebrow-raise. In this case, I think it was a little too throwaway. If Steve Blank were in the business of creating materials to serve you, and if books were a profitable way of doing that, your point would have some merit. But I see no evidence that he's in that business, and the ROI for tech authors is generally pretty poor. So if he were in that business, he probably wouldn't be doing that book anyhow. Also, it wasn't just an eyebrow-raise.

You concluded that he wasn't listening (which you couldn't know) and immediately leapt to questioning whether he was a hypocrite. If you'd like to hint at such a serious accusation, it's worth thinking it through a bit. Especially so when doing it in front of a community who's gotten a lot of benefit from the person you're suspicious of. My view is that Steve Blank currently isn't in business at all.

He's generously sharing his insight with us. I appreciate what he did, and don't think that in doing so he's incurred any obligation, including that of making new products. William Sean Murphy 06.05.11 15:44.

It's nice we have a lot of new people commenting but I sure miss the conversations related to customer development. I suspect that this topic will be a hardy perennial since it's the third time it's flared up. I agree with William Pietri I don't think Steve is 'in business' he is donating his time to help foster entrepreneurship. I was delighted when he agreed to come to a 7:30am Boostrapper Breakfast in Milpitas which I can assure you was not a business decision.

A negotiating tip for all of the folks who are posting questions about Steve's intelligence, integrity, etc. If you regularly try and catch flies with vinegar you may want to re-assess your methods, it's unlikely your startups will prosper with that approach. Details as they accrue like library fines on books lost in a move. Just to be clear: I was in no way criticising Steve or suggesting he was under any obligation to do anything. I was just trying to, perhaps, clear up a misconception that ebooks may not be as 'used' as traditional books (my understanding of the reason given as to why Steve may have thought it better to only publish a printed book). Steve has been kind enough to respond very helpfully to a few emails I have sent him and I am very grateful for that. Of course, I am also very grateful for his sharing his experience and wisdom in this fantastic book, his Web site and blog, and other forums.

Long may he please continue to do so. Cheers, Ashley. Dr Ashley Aitken - Principal Running Code Productions Perth, Western Australia Skype/Twitter/iChat: AshleyAitken unk.@googlegroups.com 06.05.11 21:54 Sean Murphy 06.05.11 22:50. It's nice we have a lot of new people commenting but I sure miss the conversations related to customer development. I suspect that this topic will be a hardy perennial since it's the third time it's flared up. I agree with William Pietri I don't think Steve is 'in business' he is donating his time to help foster entrepreneurship.

I was delighted when he agreed to come to a 7:30am Boostrapper Breakfast in Milpitas which I can assure you was not a business decision. A negotiating tip for all of the folks who are posting questions about Steve's intelligence, integrity, etc. If you regularly try and catch flies with vinegar you may want to re-assess your methods, it's unlikely your startups will prosper with that approach. Details as they accrue like library fines on books lost in a move.

He has written a book about Customer Development. He is stating - and is considered -.the. expert. Can you not see the weird disconnect that lots of people are prepared to give him cash, but he's moved what they want in return down the queue? How that looks.

But thanks for killing that thread and just ranting at me. I apologise if I came across as overly critical, it was a throwaway eyebrow-raise. In this case, I think it was a little too throwaway. If Steve Blank were in the business of creating materials to serve you, and if books were a profitable way of doing that, your point would have some merit. But I see no evidence that he's in that business, and the ROI for tech authors is generally pretty poor.

So if he were in that business, he probably wouldn't be doing that book anyhow. Also, it wasn't just an eyebrow-raise. You concluded that he wasn't listening (which you couldn't know) and immediately leapt to questioning whether he was a hypocrite. If you'd like to hint at such a serious accusation, it's worth thinking it through a bit.

Especially so when doing it in front of a community who's gotten a lot of benefit from the person you're suspicious of. My view is that Steve Blank currently isn't in business at all. He's generously sharing his insight with us. I appreciate what he did, and don't think that in doing so he's incurred any obligation, including that of making new products.